Fotolink's PoBlue is an excellent marketing weapon for Events.

PoBlue

PoBlue is a Portable Bluetooth device, which can be carried in a backpack. It creates an ad-hoc bluetooth zone in its vicinity. The PoBlue can be carried through the crowd of the event to reach a bigger audiance.

How it Works

• Volunteers carrying PoBlue in their backpacks roam in the crowd of the event.
• Volunteers ask users to interact with the brand using their mobile camera phone.
• User takes a picture of brand's creative on Volunteer's T-Shirt and send to PoBlue via bluetooth.
• User get exciting content or coupons from brand on their mobile via bluetooth.

Fotolink enable brands to reach TG and communicate brand message in a revolutionary way. Fotolink's interactive Bluetooth technology try to engage audience in and out of the event venue

Benefits

• Only a few volunteers with a PoBlue can easily cover even very large and high people-traffic areas like:
  • Malls, BPOs, Colleges.
  • Events like AutoExpo, concerts etc.
• Reach of the campaign is huge and increases exponentially with each extra mobile PoBlue.
• As volunteers go to users and not vice-versa, user gets a very personalized treatment in his comfort zone and he thus engages more.
• Sharp targeting is possible like if TG is young college girl volunteers will approach and engage them only.