We make the OOH screens interactive

Our solution makes OOH screens interactive. It increases value of the screen and appeals to the audience.
It enable brands to engage users by giving them more information on the product or by giving them option to download discount coupons or branded mobile goodies like ringtones, wallpapers, videos etc.

What is Interactive OOH (iOOH)

Interactive OOH is a screen which pushes content to mobile devices via bluetooth in its vicinity.

Bluetooth transfer mechanism is intergrated with screen content. It pushes the mobile content of the brand whose ad is running on the screen and only as long as that ad is running. Multiple ads running on the screen can be made bluetooth enabled.

How it works

• A ticker runs on the screen in the ads of brands who have opted for such a solution.
• It asks users to switch ON the Bluetooth of their mobile phones to download special offers from the brand.
• The solution pushes the mobile content (coupons, information etc) of that brand via Bluetooth.

Why its cool

• Its not SPAM (bluecasting). The content to be pushed is specified in the ticker. So user knows what he will receive.
• Users knows the source of transmission, and therefore trust the incoming bluetooth transfer.
• Bluetooth transfer can be promoted on screen, which increases the number of users accepting the mobile content.